Social Media Advertising - Golf Club Case Study
Project Overview
A local golf club faced stiff competition from other clubs in the area and was struggling to attract new members. I launched a highly targeted social media advertising campaign on Meta (Facebook and Instagram), designed to drive membership sign-ups. The campaign resulted in £13,000 in membership revenue from a £500 ad spend, delivering an impressive return on ad spend (ROAS) of 26:1 within just one month.
The Brand
This golf club is well-established in the local area but faced increasing pressure from nearby competitors offering discounted memberships. The club wanted to stand out by promoting its superior facilities and community atmosphere, focusing on driving long-term membership growth.
The Challenge
The key challenge was to attract new members in a highly competitive market. The club needed an effective way to communicate its value and benefits to potential members, while working with a limited advertising budget. The goal was to achieve quick, measurable results in terms of membership sign-ups.
