SEO - Online Toy Store Case Study
Project Overview
An online toy retailer enlisted my services to improve their organic search performance, particularly focusing on a key seasonal occasion unique to their brand. I implemented a comprehensive SEO strategy that included creating a seasonal gift guide, acquiring high-quality backlinks, and optimising the site’s page speed and metadata. The results were a significant boost in keyword rankings, traffic, and seasonal revenue.
The Brand
The client is a leading online retailer specialising in children's toys, with a strong emphasis on unique products. Their sales peak during key seasonal events, making it crucial for them to maximise visibility and performance during these periods.
The Challenge
The main challenge was to improve the retailer's rankings for gift-related keywords ahead of a major seasonal event, while also driving more traffic and improving domain authority. The aim was to enhance organic search performance, especially during their peak season, and increase overall revenue.
From the client:
The Results
+85%
Traffic YoY
+42%
Page 1 Rankings
+18%
Domain Authority
+67%
Seasonal Revenue YoY
+120
Authoritative Backlinks Acquired
