Content Marketing - Local Dentist Case Study
Project Overview
A dental practice based in Borehamwood was facing difficulty in generating enquiries for higher-margin services, particularly Invisalign treatments. While general health checks were performing well, the clinic wanted to boost leads for Invisalign. I implemented a robust content marketing strategy, focusing on answering common questions about Invisalign to position the practice as an expert in the field. Coupled with targeted SEO link-building, local SEO, and internal linking improvements, we achieved outstanding results.
The Brand
A well-established dental practice in Borehamwood offering a range of services from general dentistry to cosmetic treatments. While their regular services were consistently generating enquiries, they aimed to grow their Invisalign offering and become the go-to clinic for this service in their area.
The Challenge
The clinic needed to increase visibility for its Invisalign treatments amidst strong competition, while also maintaining its high-performance for general services. The goal was to rank higher for key Invisalign-related search terms, drive more qualified traffic to the website, and convert those visitors into paying clients.
From the client:
The Results
#1 Rank
For "invisalign in borehamwood"
+45%
Leads
+35%
Invisalign Revenue
+60%
Overall Website Traffic
